— Traditional Home magazine was looking for a way to differentiate itself from a crowded field of competitors. Our proposal was to rebrand the publication as one of relaxed sophistication. To demonstrate how this approach would be brought to life, I designed and built a two-minute video using black-and-white photography, music, and animated title sequences.

— These elements were combined to communicate poise, elegance, and whimsical charm. With sparse copy, we brought alive key attributes that would elevate the brand and lead to business growth. The presentation successfully showed how our agency could reinvent the publication for the next generation of lifestyle consumer.