Transitioning nursing textbooks—and more—to the web.

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Client / Lippincott, Williams & Wilkins
Role / UI and IA

ThePoint is an online portal for nursing students, instructors, and medical administrators. As the leader in textbook publishing, LWW needed to transition their vast publication library to the web. I was the design lead for the project and worked closely with the business and development teams.

—We updated the brand, revamped the UI and developed page templates to supplement digital textbooks with interactive quizzes, study guides, and simulations. I also worked on developing user flows using HTML prototypes to test and demo with stakeholders and focus groups. This was a massive project but because the team was so strong we were able to create a large and robust suite of online learning programs that focused on the nursing profession.

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