— Email remains one of the strongest marketing communications platforms. My design strategy was to ensure that comps and code were closely aligned in order to make the development workflow fast and efficient. I took a modular approach so that sections of content could be swapped in and out depending on the specific needs of the communication. Typographic and design patterns were developed to give the emails a professional, coordinated, and engaging aesthetic. The final QA reviews and testing were done on a variety of email clients using Litmus.